Marcelo Rondon

Designer & Developer

Alachua, Florida

About Me

I'm Cello, a designer who codes, working at the intersection of creativity and functionality. My design experience spans diverse mediums, from packaging and print to web and digital marketing, with a focus on leveraging programming to build scalable design systems and streamline workflows. Proficient in languages like Python and Go, I've developed tools to automate tasks such as generating HTML components from product data and lab certificates, significantly reducing manual updates and improving data accuracy. Additionally, I've created PHP plugins with JS, CSS, and HTML to add custom functionality and UI enhancements to our WordPress site.

Work Experience

Asheville Dispensary

Design Lead

2022 - Present

Implemented a centralized design and style system, enhancing productivity and brand coherence across packaging, web, print, and marketing.

Implemented centralized branding guidelines and a scalable design system in Figma, Canva, and the Adobe Suite, improving productivity and brand coherence across packaging, web, print, and marketing.
Began as the sole designer, focusing on all key design aspects from packaging to digital marketing, then expanded to head a team of designers enabling effective management of diverse design tasks while maintaining high-quality standards.
Organized and managed a growing library of company assets, improving design workflow and asset reuse across projects.
Instrumental in transforming brand image through meticulous design upgrades, directly impacting customer engagement and satisfaction through strategic planning and execution of integrated marketing campaigns that significantly boosted the company's online presence and sales.
Coded automation tools in Python/Golang to process/maintain product data, as well as reusable UI components and implemented them on Wordpress sites through PHP, Javascript, HTML/CSS plugins.
The Green Phial

Senior Designer/Web Developer

2022 - 2024

Worked with brand owner in the conceptualization and implementation of product visual concepts and comprehensive visual branding and web implementation.

Redesigned website look and management of the website, aligning with brand ethos and enhancing user experience.
Developed marketing materials, including flyers and digital graphics, enhancing brand visibility and product outreach.
Mantera Advertising Agency

Senior Contract Designer

2021 - 2022

Collaborated with agency retail clients to develop visually impactful graphics and marketing materials under tight deadlines.

Efficiently incorporated client feedback into designs, ensuring timely delivery and client satisfaction.
Facilitated direct communication with clients to effectively deliver desired graphics.
Success Academy Charter Schools

Associate Teacher

2020 - 2021

Implemented innovative education strategies and utilized learning frameworks to teach ELA and math remotely.

Produced educational content and visual aids, applying design thinking to optimize learning experiences and enhance educational outcomes.
The Fine Print Magazine

Photo Editor

2017 - 2019

Led a team of photographers and managed artistic direction for various events, capturing impactful visual stories.

Developed artistic direction for fundraising events, utilizing design and photography skills to enhance event visibility and engagement.
Looking 4 Good Charity Stream

Social Media Manager

2019 - 2019

Photographed, assisted in production and promoted Looking 4 Good’s charity stream prior and during the 24-hour livestream event through social media. Coverage included Twitch, Instagram, Facebook and Twitter.

Raised over $2,100 for victim support of the Christchurch victims in New Zealand through the livestream.
Cello.Design Studio

Freelance Designer

2017 - Present

Worked with a diverse range of clients, providing comprehensive design services and managing multiple projects simultaneously.

Developed effective design strategies to meet client objectives and enhance brand visibility.

Skills

Figma
HTML
CSS
Photoshop
Illustrator
Premiere
XD
InDesign
After Effects
JavaScript
Go
React
Wordpress
Php
Python
Tailwind
TypeScript
MySQL
Git

Education

University of Florida

2016 - 2019

Visual Journalism & Communications

Minor: Digital Arts & Sciences