Hi, I’m Cello.

Welcome to Mt. Hood. I come here a lot, so I thought I’d bring you along this time.

I love to design and prototype helpful experiences, taking an idea all the way to something you can use.

Selected Case Studies

From shared brand systems to AI tools and everyday planning. Here’s the problem, the decision, and what shipped.

  1. Product Design Lead / Design Engineer

    Asheville Dispensary

    Three distinct brands needed consistent design, and I didn’t want to spend every week rebuilding the same assets.

    37 product drops delivered. Replaced 3–5 hours of manual asset work a week.

  2. Product Designer / AI Tools

    Ghosted

    AI can tailor a resume quickly. People still need to see and control every change.

    Live in early testing, shaped by what testers said. On phones the resume moved up from 522px to 233px. I haven’t measured hiring outcomes yet.

  3. Product Designer / Design Engineer

    VegAvengers Marketing

    Festival information was going stale, and every correction landed on a developer.

    Two non-technical editors run the live CMS. AI proposes updates; an editor decides what gets published.

  4. Product Designer / AI Systems

    Daybreak

    A generated daily plan is only useful when it respects real commitments and stays editable.

    Signed Mac and iPhone builds I dogfood every day. I haven’t validated it with other users yet.

Let’s Talk

Open to design systems, brand and product design roles, remote in the US or in Portland. The fastest way to reach me is email.