Cello

Open to design systems, brand and product design roles

Digital Designer Brand & Design Systems

I lead design across three brands through a shared Figma system, then build the components and tools that carry it into everyday use.

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Selected Case Studies

Systems first: one shared system across three brands, and a design system whose tokens and checks keep AI coding agents inside it. Then the products I designed and built on the same rules.

  1. Product Design Lead / Design Engineer

    Asheville Dispensary

    One shared system, three distinct brands. I lead design for Asheville Dispensary, Plantbar and Nightshade on a shared Figma system, then build the tools that carry it into everyday assets, like a video pipeline that replaced 3–5 hours of manual editing a week.

    • Figma
    • Claude agents
    • +5

  2. Product Designer / AI Tools

    Ghosted

    Tokens, component guidance and AI-assisted implementation, in a live resume you edit by chatting. Every AI change arrives as a yellow proposal you keep or reject. In private beta, shaped by its testers since day one.

    • React
    • TypeScript
    • +6

  3. Product Designer / Design Engineer

    VegAvengers Marketing

    Designed and shipped the content platform behind vegavengers.com — a Payload CMS system of record with an editorial dashboard, publish-triggered rebuilds, and an AI freshness checker whose every proposal waits for editor approval.

    • Payload CMS
    • Next.js
    • +4

  4. Product Designer / AI Systems

    Daybreak

    Designed and built a local-first Mac and iPhone planner where people and AI use the same typed, receipt-backed operations—keeping generated plans honest, editable, and under human control.

    • SwiftUI
    • SwiftData
    • +3
All Case Studies

Let’s Talk

Open to design systems, brand and product design roles, remote in the US or in Portland. The fastest way to reach me is email.

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