Hi, I’m Cello.

Welcome to Mt. Hood. I come here a lot, so I thought I’d bring you along this time.

I love to design and prototype helpful experiences, taking an idea all the way to something you can use.

Selected Case Studies

From shared brand systems to AI tools and everyday planning. Here’s the problem, the decision, and what shipped.

  1. Product Design Lead / Design Engineer

    Asheville Dispensary

    Three distinct brands needed consistent design, without spending every week rebuilding the same assets.

    37 product drops delivered. Replaced 3–5 hours of manual asset work a week.

  2. Product Designer / AI Tools

    Ghosted

    AI can tailor a resume quickly. People still need to see and control every change.

    Live private beta, iterated with testers. Mobile resume position improved from 522px to 233px; hiring outcomes are not measured yet.

  3. Product Designer / Design Engineer

    VegAvengers Marketing

    Festival information was going stale, and every correction depended on a developer.

    Two non-technical editors run the live CMS. AI proposes updates; an editor decides what gets published.

  4. Product Designer / AI Systems

    Daybreak

    A generated daily plan is useful only when it respects real commitments and stays editable.

    Signed Mac and iPhone builds in daily personal use. Validation with other users is still ahead.

Let’s Talk

Open to design systems, brand and product design roles, remote in the US or in Portland. The fastest way to reach me is email.