Marcelo Rondon

Product Designer focused on systems, prototypes, and design-dev collaboration

Gainesville, Florida
cello@cello.design • (305) 496-0039 • https://linkedin.com/in/marcelorondon
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Marcelo Rondon
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About

Product designer focused on systems, technical prototypes, and frontend-aware UX. I use code to clarify product behavior, constraints, and handoff details so teams can move from ambiguity to buildable solutions.

Work Experience

  • Asheville Dispensary

    Product Design Lead / Design Engineer

    Asheville, NC (Remote)

    Designed and built reusable UI components integrated into WordPress via custom PHP and JavaScript plugins.

    Designed and developed an internal asset-management tool using React, TypeScript, and Tailwind CSS.

    Created a scalable Figma design system to improve brand coherence across web, print, and packaging.

    Collaborated with design, marketing, and operations partners to translate ambiguous needs into shipped product surfaces.

    Used Git workflows with branching, merging, and pull requests to stay close to engineering constraints and delivery practices.

  • VegAvengers Marketing

    Product Designer / Front-End Engineer

    Freelance project

    Designed and built a responsive discovery experience with backend-integrated searchable components for VegFests and animal sanctuaries.

    Translated mission, content structure, and UI/UX direction into maintainable React/TypeScript product surfaces.

  • ADA Compliance Consulting

    Accessibility Designer / Developer

    North Central Florida

    Improved WCAG 2.1 compliance across multiple organizations, with attention to screen-reader behavior, keyboard navigation, and accessible interaction patterns.

    Contracted with River Phoenix Center for Peacebuilding on accessibility and performance improvements.

  • Legal Impact For Chickens

    Product Tooling Developer

    Remote

    Developed secure internal tooling for data-management workflows; handled confidential materials with discretion.

  • The Green Phial

    Senior Web Designer / Developer

    Remote

    Redesigned and maintained a WordPress site using HTML5, CSS3, PHP, and JavaScript.

    Translated UI direction into responsive, accessible front-end implementation; improved performance and SEO.

    Collaborated directly with the brand owner to align site structure, visual direction, and UX goals.

  • Mantera Advertising Agency

    Senior Brand Designer

    Remote

    Collaborated with retail clients to design visually impactful campaign and marketing materials under tight deadlines.

    Incorporated client feedback through fast iteration cycles while preserving quality and delivery timelines.

    Facilitated direct communication with clients to clarify goals, constraints, and final design direction.

  • Success Academy Charter Schools

    Learning Experience Designer / Teacher

    New York, NY (Remote)

    Designed remote learning experiences for ELA and math using structured learning frameworks.

    Produced educational content and visual aids, applying design thinking to improve comprehension and engagement.

  • The Fine Print Magazine

    Visual Storytelling Lead / Photo Editor

    Gainesville, FL

    Led a team of photographers and directed visual coverage for editorial stories and events.

    Developed visual direction for fundraising events, using photography and design to improve visibility and engagement.

Skills

  • HTML
  • CSS
  • JavaScript
  • TypeScript
  • React
  • Tailwind
  • Git
  • Wordpress
  • Php
  • MySQL
  • Figma
  • Go Logo Photoshop
  • AI Logo Illustrator
  • After Effects Logo After Effects
  • Premiere Pro Logo Premiere
  • Python Logo Python
  • Go icon Go

Product Projects

  • Ghosted

    Designed and built an AI-assisted workflow product to help technical job seekers manage fragmented applications, documents, interviews, and follow-ups through one local-first product model.

    Full-featured Terminal User Interface with vim-style navigation and keyboard shortcuts

    Scriptable CLI interface designed for AI agent integration with JSON I/O

    Multi-agent pipeline for automated document generation and job application workflow

    Document compilation system converting Typst files to PDFs with smart naming

    Job board integration fetching postings from Lever, Greenhouse, Workday, LinkedIn

    Product DesignAI WorkflowDeveloper ToolsInternal ToolsDesign SystemsInteraction DesignAccessibilityHuman-in-the-Loop AI

Education

  • University of Florida

    Visual Journalism & Communications

    Minor: Digital Arts & Sciences