Marcelo Rondon · cello@cello.design · https://github.com/celloopa

Marcelo Rondon

Product Designer

Gainesville, Florida

About

Product designer focused on systems, technical prototypes, and frontend-aware UX. I use code to clarify product behavior, constraints, and handoff details so teams can move from ambiguity to buildable solutions.

Experience

Asheville Dispensary

Product Design Lead / Design Engineer

2022 - Present
Asheville, NC (Remote)
- Designed and built reusable UI components integrated into WordPress via custom PHP and JavaScript plugins.
- Designed and developed an internal asset-management tool using React, TypeScript, and Tailwind CSS.
- Created a scalable Figma design system to improve brand coherence across web, print, and packaging.
- Collaborated with design, marketing, and operations partners to translate ambiguous needs into shipped product surfaces.
- Used Git workflows with branching, merging, and pull requests to stay close to engineering constraints and delivery practices.
VegAvengers Marketing

Product Designer / Front-End Engineer

2025 - Present
Freelance project
- Designed and built a responsive discovery experience with backend-integrated searchable components for VegFests and animal sanctuaries.
- Translated mission, content structure, and UI/UX direction into maintainable React/TypeScript product surfaces.
ADA Compliance Consulting

Accessibility Designer / Developer

2025 - Present
North Central Florida
- Improved WCAG 2.1 compliance across multiple organizations, with attention to screen-reader behavior, keyboard navigation, and accessible interaction patterns.
- Contracted with River Phoenix Center for Peacebuilding on accessibility and performance improvements.
Legal Impact For Chickens

Product Tooling Developer

2025
Remote
- Developed secure internal tooling for data-management workflows; handled confidential materials with discretion.
The Green Phial

Senior Web Designer / Developer

2022 - 2024
Remote
- Redesigned and maintained a WordPress site using HTML5, CSS3, PHP, and JavaScript.
- Translated UI direction into responsive, accessible front-end implementation; improved performance and SEO.
- Collaborated directly with the brand owner to align site structure, visual direction, and UX goals.
Mantera Advertising Agency

Senior Brand Designer

2021 - 2022
Remote
- Collaborated with retail clients to design visually impactful campaign and marketing materials under tight deadlines.
- Incorporated client feedback through fast iteration cycles while preserving quality and delivery timelines.
- Facilitated direct communication with clients to clarify goals, constraints, and final design direction.
Success Academy Charter Schools

Learning Experience Designer / Teacher

2020 - 2021
New York, NY (Remote)
- Designed remote learning experiences for ELA and math using structured learning frameworks.
- Produced educational content and visual aids, applying design thinking to improve comprehension and engagement.
The Fine Print Magazine

Visual Storytelling Lead / Photo Editor

2017 - 2019
Gainesville, FL
- Led a team of photographers and directed visual coverage for editorial stories and events.
- Developed visual direction for fundraising events, using photography and design to improve visibility and engagement.

Skills

HTML
CSS
JavaScript
TypeScript
React
Tailwind
Git
Wordpress
Php
MySQL
Figma
Photoshop
Illustrator
After Effects
Premiere
Python
Go

Projects

Ghosted

Designed and built an AI-assisted workflow product to help technical job seekers manage fragmented applications, documents, interviews, and follow-ups through one local-first product model.

2026
- Full-featured Terminal User Interface with vim-style navigation and keyboard shortcuts
- Scriptable CLI interface designed for AI agent integration with JSON I/O
- Multi-agent pipeline for automated document generation and job application workflow
- Document compilation system converting Typst files to PDFs with smart naming
- Job board integration fetching postings from Lever, Greenhouse, Workday, LinkedIn
Product DesignAI WorkflowDeveloper ToolsInternal ToolsDesign SystemsInteraction DesignAccessibilityHuman-in-the-Loop AI

Education

University of Florida

Visual Journalism & Communications

2016 - 2019

Minor: Digital Arts & Sciences